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Research papers

How to predict the performance of a package through experimental methods (French)

Taking into account the evolution of distribution the function of the package has progressed from its original role of protecting the product to the more complex one of conveying its image . Therefore at present, our chief preoccupations in packaging...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Talbart
June 15, 1972
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Citation

Talbart, J. H. (1972a, June 15). How to predict the performance of a package through experimental methods (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-predict-the-performance-of-a-package-through-experimental-methods-french-


Research papers

How to predict the performance of a package through experimental methods

Taking into account the evolution of distribution the function of the package has progressed from its original role of protecting the product to the more complex one of conveying its image . Therefore at present, our chief preoccupations in packaging...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. H. Talbart
June 15, 1972
×

Citation

Talbart, J. H. (1972a, June 15). How to predict the performance of a package through experimental methods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-predict-the-performance-of-a-package-through-experimental-methods